Editors Note, 2020-02 Edition
June 4, 2020
Emeraldvale | #SHIFTHAPPENS
September 28, 2020

ON THE COVER | Lesley Geyer – Algoa FM marketing manager

This has taken on a new meaning for those of us who have moved their offices lock, stock and barrel into their dining rooms or spare bedrooms during lockdown.
Algoa FM marketing and public relations professional Lesley Geyer says that, ironically, working from home has taught her the importance of having a better work-life balance.
Lesley worked for the station between 2014 and 2018, and was the senior marketing executive before moving on to explore different pastures as marketing manager of the Radisson Blu Hotel in Port Elizabeth.
In April 2020, and at the start of the national lockdown, she re-joined Algoa FM as Marketing Manager of the media house.
She has been able to pick up the reins despite the Covid-19 lockdown that has seen Algoa FM staff working from home. Regular online meetings have been the order of the day.
“Engaging with the team frequently helped me initially to get up to speed with what has been happening in the marketing department during my absence from the media house. “We are now focusing on aligning work goals and tasks, and we are constantly sharing ideas and brainstorming,” she says.
Speaking about how she has adapted to working from home, Lesley says “my experience – because I’ve worked with most of the team before – has been a pleasant one. But, working remotely has forced me to find a better work-life balance.
“I’m usually the last to leave the office and only really switch off just before going to sleep. Now I realise how important it is to relax and distance yourself from the cares of the office”.
As for the approach to marketing, “living in a virtual world has challenged the team and me to stand outside of the box and think differently about life, and to try and understand what the changes will be in consumer behaviour post the Covid-19 lockdown”.
Born and raised in the Eastern Cape, Lesley matriculated from Westering High School in Port Elizabeth. She went to the Nelson Mandela University where she obtained a Bachelor’s degree in media, communications and culture.
This was followed by post graduate diploma in business administration from the Nelson Mandela University Business School. She describes herself as “an individual who manages and overcomes challenges through a positive and efficient hands-on approach utilising resources available”.
Gazing into her marketing crystal ball, Lesley says “I’m optimistic about the media and entertainment space.

“Research done for the station in May 2020 found that radio remains a relevant and valuable medium. Online streaming has increased. Listeners are turning to media they trust – and specifically Algoa FM – as a source of information and for positive news stories. This research helps us identify many opportunities to innovate and provide even more value to our audience and advertisers,” she says.
Lesley is looking forward to working more closely with business in the Buffalo City region. “My experience of working directly with business started as senior events coordinator for the Nelson Mandela Bay Business Chamber and again working with corporate clients and in a different corporate environment at the Radisson Blu.
“It has given me a deeper understanding of how business and industry works. Now, in my current role, I can use this knowledge to establish how we as Algoa FM can partner with local companies to help grow their presence in the Eastern Cape,” she says.
The media house supports a number of the top events in Buffalo City, including the IRONMAN 70.3 South Africa and Discovery Surfers Challenge. A highlight for business is the annual Algoa Cares Charity Golf Day.
“My focus, in line with the repositioning of Algoa FM as a media house based on a very strong radio foundation, will be on creating engaging content and campaigns; enhancing brand awareness through influencer marketing with our on-air team and re-aligning the brand through partnerships to better connect with our audience.
“Algoa FM is currently in a season of innovation with a new building; a refreshed line-up and a new website. It’s a good time to be back to add fresh energy into our excellent marketing team” she says.
“We are delighted to welcome Lesley back into the fold,” says Algoa FM managing director Alfie Jay.
“The valuable experience she has gained in the International hospitality industry will bring a fresh perspective to our business.
“She is a consummate professional, enthusiastic about her work and extremely motivated to lead an ever-evolving and powerful marketing team to new heights at Algoa FM,” says Jay.