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On the Cover | Premier leads the way…

Premier leads the way with Accommodation and Conferencing facilities in Prime locations in East London 

East London is often overlooked as a primary conference destination by many blue chip companies in South Africa, yet it offers one of the most exciting experiences. With a bustling events and conferences calendar annually, the laidback city charms delegates with its modern infrastructure, yet peaceful atmosphere. Premier Hotels & Resorts, one of South Africa’s fastest growing and leading independently owned hospitality brands and now incorporating all the Faircity Hotels and conference facilities, offers a variety of conferencing and events facilities, as well as top-notch accommodation in East London. From the Premier Hotel EL ICC and Premier Hotel Regent – both of which have incredible views of the coastline and the port harbour, to Mpongo Private Game Reserve, which perfectly fuses facilities for business with the surrounds for leisure, visitors are spoilt for choice. Over the last 18 months, Premier Hotels & Resorts has invested over R300 million in improving hotel standards and facilities across its portfolio, including its East London properties will undergo further upgrades, with Premier Hotel Regent receiving new soft furnishings, and Premier Hotel East London ICC being repainted and having its public areas and selected passages redone. Both of the above properties are incorporated within the Marine Park Complex on the East London Esplanade, which also houses the East London International Convention Centre (ELICC), making it the most convenient accommodation choice for those attending conferences and other events. The 260-room Premier Hotel EL ICC, as well as the adjacent 175-room Premier Hotel Regent, are extremely desirable beachfront hotels, for businessmen and leisure guests alike. The award-winning ELICC features a 580-seater auditorium, exhibition hall, six multi-functional conference rooms, executive boardrooms, restaurants and bars. The various conference rooms are designed for conferencing, conventions and trade shows, and are able to accommodate up to 1 500 delegates, whereas the exhibition hall can accommodate up to 2 100 delegates. As the official accommodation partner perfectly positioned next to the ELICC, the two adjoining Premier hotels are the obvious choice for accommodation.

For those looking to do business in more relaxed surrounds, with a side of leisure, Premier Resort Mpongo Private Game Reserve will not disappoint. Having just undergone a whopping R18-million refurbishment, which includes renovations to the restaurant, additional rooms and two more luxury lodges, the wildlife reserve is excited to again welcome new and returning visitors.
Located on over 3500 hectares of land, and home to an array of wildlife, including elephant, lion, buffalo, giraffe and numerous antelope and bird species, the reserve is as committed to offering excellent accommodation and business facilities as it is to protecting and conserving the natural environment and its inhabitants. Located only 35km from East London’s city centre, this malaria-free reserve allows business delegates to enjoy the South African landscape while attending to or hosting work events in the beautiful surrounds. With two conference venues on the property and personalised and professional service, it’s an idyllic location for a conference, product launch or corporate meeting, as well as an ideal location for team building events. Here, delegates have the perfect opportunity to relax and unwind during scheduled events, to connect with their colleagues away from the office in luxury surroundings.
Commenting on the acquisition and refurbishment programme in Premier’s portfolio of properties, including those in East London, Premier Hotels & Resorts’ Managing Director, Samuel Nassimov, says, “to be a leader in the hospitality industry requires continually investing to improve your product and the experience customers have when interacting with your brand. This includes having a national footprint to present options for conference, associations and incentive organisers, corporates and government business. Our investment is also a testament to our confidence in the potential of our great country and faith that domestic and international business and tourism confidence will benefit our group and the economy in the years to come.”